Final feedback

Connor,  the web-log is excellent and evidences your commitmnet and creativity.  Your film follows the codes and conventions of the genre and your resrecah has clearly informed your production. 

My only concern with the Prezi is that it perhaps limits discussion of the question but it is a creative way of presenting the answer which the exam board prefer and the level of detail in the Prezi is excellent.  Ensure also that planning is clear in terms of production schedules and location recces etc. The range of audio and video commentaries is impressive and are conspicuously intelligent. This is clearly an A grade piece of work. Well done.

Media Product : Ruby Red

Preliminary Task

Media Evaluation 7

Media Evaluation 7 – Looking back at your Preliminary Task, what do you feel you have learned in the progression of it from the full product.

Prezi

Media Evaluation 6

Media Evaluation 6 – What have you learnt about technologies from the process of constructing this product? 

Media Evaluation 6 Prezi

Media Evaluation 5

Media Evaluation 5 - How did you attract/address your audience?

Media Evaluation 5 Prezi

Media Evaluation 4

Media Evaluation 3

What kind of media institution might distribute your media and why

Media Evaluation 2

 How does your media product represent particular social groups?

Video

Media Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Media Evaluation Prezi

Coursework feedback

Main Task- 54

Warner Brothers titles are used effectively to indicate industry links which are explained in the blog.  Their own production logo is created using Flash animation and the style of film noir is utilised showing a knowledge of conventions and colour in titling using Pick monkey to create film noir titles. The title Ruby Red evokes film noir titles. A voiceover is effective and overlays a range of shots showing the detective and the victim, which includes over the shoulder and low angle.  Mise-en-scene is effective in the use of costume and props such as the ring which is identified as a key piece of evidence or the enigma.  The genre and narrative are clear from the start showing an awareness of codes and conventions an excellent understanding of the task. The script is thorough and well drafted and the storyboard allows excellent continuity between shots building the narrative quickly and effectively.  Audio is edited with visuals effectively such as when we see the femme fatale. The mise-en-scene accompanied by the detectives audio track allows the audience to understand the back-story. A lot of information is provided in a short amount of time to create an effective opening sequence. The choice of monochrome is in line with the genre if not entirely necessary.  Technically excellent with an excellent knowledge of codes and conventions and an excellent grasp of the task. Characters are outlined clearly through costume and careful framing. Careful planning is the key to success.

Media Evaluation 4

Media Evaluation 4 - Who would be the audience for your media product?

 

Due to our film being very true to the codes and conventions of the Film Noir genre I feel that it would be safe to assume that the target audience of our film would probably be attributed to the same audience of films that influenced the creation of our film with their conventions. In my evaluation I have noted that our film’s conventions and characters are influenced by films such as “The Maltese Falcon” and slightly more recent films such as “Seven”.

 

Using outside sources such as the “YouGov Profiler” It is possible to create an estimated target audience of our film product based on the audiences of other movies which were used as templates to influence ours through their codes and conventions, such as The Maltese Falcon. The YouGov profiler allows you to search for certain keywords, people, places, movies and things and uses several profiles to calculate a reasonable audience based on profiles listing their preferences.

 

Using The Maltese Falcon as an audience reference the YouGov Profiler concludes that my media product may have an audience of males aged 60+ based on the time the Maltese Falcon was released. Despite this result it may not be reliable to conclude this as the target audience due to the fact that the Maltese Falcon was released in 1941, my media product has slightly more modern elements despite being stylised in the same was as Maltese Falcon. Using the profiler the age range could be slightly decreased by using Seven as a profile reference, getting a result of slightly younger demographic of people aged 40-59, which is still roughly similar to The same demographic as The Maltese Falcon. Despite the change in age the demographic remains male, so I believe that my media product would pander primarily but not exclusively towards a male audience.

 

My media product could potentially appeal towards a similar demographic as “The Dark Knight” demographic, which remains in the male gender range while decreasing in age at the 25-39 demographic. Although The Dark Knight is a film noir product distributed by Warner Brothers I feel that the demographic may not match my own as the demographic is more centred on the superhero genre rather than Film Noir. However from these results I could conclude that the audience of my media product would definitely be males of the 35-60 demographic, ranging from potential neo-noir fans and expanding onto true film noir fans that may be familiar with works from the golden age.