Media Evaluation 4

Media Evaluation 4 - Who would be the audience for your media product?

 

Due to our film being very true to the codes and conventions of the Film Noir genre I feel that it would be safe to assume that the target audience of our film would probably be attributed to the same audience of films that influenced the creation of our film with their conventions. In my evaluation I have noted that our film’s conventions and characters are influenced by films such as “The Maltese Falcon” and slightly more recent films such as “Seven”.

 

Using outside sources such as the “YouGov Profiler” It is possible to create an estimated target audience of our film product based on the audiences of other movies which were used as templates to influence ours through their codes and conventions, such as The Maltese Falcon. The YouGov profiler allows you to search for certain keywords, people, places, movies and things and uses several profiles to calculate a reasonable audience based on profiles listing their preferences.

 

Using The Maltese Falcon as an audience reference the YouGov Profiler concludes that my media product may have an audience of males aged 60+ based on the time the Maltese Falcon was released. Despite this result it may not be reliable to conclude this as the target audience due to the fact that the Maltese Falcon was released in 1941, my media product has slightly more modern elements despite being stylised in the same was as Maltese Falcon. Using the profiler the age range could be slightly decreased by using Seven as a profile reference, getting a result of slightly younger demographic of people aged 40-59, which is still roughly similar to The same demographic as The Maltese Falcon. Despite the change in age the demographic remains male, so I believe that my media product would pander primarily but not exclusively towards a male audience.

 

My media product could potentially appeal towards a similar demographic as “The Dark Knight” demographic, which remains in the male gender range while decreasing in age at the 25-39 demographic. Although The Dark Knight is a film noir product distributed by Warner Brothers I feel that the demographic may not match my own as the demographic is more centred on the superhero genre rather than Film Noir. However from these results I could conclude that the audience of my media product would definitely be males of the 35-60 demographic, ranging from potential neo-noir fans and expanding onto true film noir fans that may be familiar with works from the golden age.